The guide behind C2C
Two Decades at the Intersection
of Research and Real-World Strategy
2006 — 2026
Twenty years of direct academic advisory work —
supervising and liaising MBA · EMBA · DBA · Master · Ph.D research
across both top-tier and mid-tier business schools on four continents
Ahmed Kilany
Academic Adviser · Research Supervisor · Strategic Consultant
From 2006 to 2026 I have supervised and liaised the conduct of MBA, EMBA, DBA, Master, and Ph.D research across both top-tier and mid-tier business schools. Across both tiers I witnessed first-hand how regional and global firms translate the business research acumen their professionals develop through doctoral and executive programmes directly into strategic growth, market expansion, and organisational transformation. The tier of the school shapes the ecosystem. The quality of the research shapes the outcome.
Top-tier business schools
MIT Sloan
Harvard Business School
London Business School
INSEAD
Columbia Business School
IESE Business School
Duke Business School
IE University
Mid-tier business schools
HEC Paris
Cass Business School
NYU Stern
Alliance Manchester Business School
American University of Beirut
American University in Cairo
UAE University
Qatar University
Kuwait University
Massey University
Otago University
Victoria University of Wellington
University of Auckland
Global firms
NVIDIA · Amazon · Microsoft
Saudi Aramco · STC Group
Regional firms
Bupa Arabia · Fawry
Telecom Egypt · CIB
C2C works at both tiers — closing the gap between where a professional starts and where the benchmark outcome sits. The research you produce inside your programme is the most powerful career asset you will ever build. The question is whether it is built to the right standard.